No PovertyGoal
Turning creative skill into dependable income.
Result
1
of 5 2024 activations contributedOur approach to impact
We build products and programs for artists and small business owners in niche creative sectors. Our impact is measured against ten Greater Good Goals aligned to the UN Sustainable Development Goals. This report covers activity delivered by VCG, ACRYLICS, and Nail Networks™ in 2024.
“Talent is everywhere. Access is not. Nail Networks™ exists to close that gap, one artist, one business, and one neighborhood at a time.”[Name]Managing Director, Social Impact, Vision Creative Group
Our progress in 2024
How 2024 programming and releases contributed to each Greater Good Goal.
5
Activations and programs
8
of 10 goals advanced
TBC
Artists featured
TBC
Small businesses supported
No Poverty
Good Health and Well-BeingGoal
Healthier work for the people behind the craft.
Result
1
of 5 2024 activations contributed
Quality EducationGoal
Vocational learning that opens real career paths.
Result
2
of 5 2024 activations contributed
Decent Work and Economic GrowthGoal
Growing small businesses, one booking at a time.
Result
3
of 5 2024 activations contributed
Industry, Innovation and InfrastructureGoal
Building the digital infrastructure niche industries lack.
Result
1
of 5 2024 activations contributed
Reduced InequalitiesGoal
Visibility for talent that is too often overlooked.
Result
3
of 5 2024 activations contributed
Sustainable Cities and CommunitiesGoal
Creative programming that strengthens neighborhoods.
Result
2
of 5 2024 activations contributed
Responsible Consumption and ProductionGoal
Better choices built into how people discover and buy.
Result
0
of 5 2024 activations contributedNo direct activity this year
Peace, Justice and Strong InstitutionsGoal
Clear agreements, fair credit, and accountable governance.
Result
0
of 5 2024 activations contributedNo direct activity this year
Partnerships for the GoalsGoal
Progress at scale happens together.
Result
3
of 5 2024 activations contributedNo PovertyGoal
Turning creative skill into dependable income.
Result
1
of 5 2024 activations contributedDecent Work and Economic GrowthGoal
Growing small businesses, one booking at a time.
Result
3
of 5 2024 activations contributedReduced InequalitiesGoal
Visibility for talent that is too often overlooked.
Result
3
of 5 2024 activations contributedGood Health and Well-BeingGoal
Healthier work for the people behind the craft.
Result
1
of 5 2024 activations contributedQuality EducationGoal
Vocational learning that opens real career paths.
Result
2
of 5 2024 activations contributedIndustry, Innovation and InfrastructureGoal
Building the digital infrastructure niche industries lack.
Result
1
of 5 2024 activations contributedSustainable Cities and CommunitiesGoal
Creative programming that strengthens neighborhoods.
Result
2
of 5 2024 activations contributedResponsible Consumption and ProductionGoal
Better choices built into how people discover and buy.
Result
0
of 5 2024 activations contributedNo direct activity this year
Peace, Justice and Strong InstitutionsGoal
Clear agreements, fair credit, and accountable governance.
Result
0
of 5 2024 activations contributedNo direct activity this year
Partnerships for the GoalsGoal
Progress at scale happens together.
Result
3
of 5 2024 activations contributedBars show the share of 2024 activations that contributed to each goal.TBC = figure being verified.
Highlights from 2024
ACRYLICS: Hidden Sculptural Art with A.I.R. GalleryACRYLICS: Hidden Sculptural Art, The BookBeyond the Brush with ShopifyKawaii WorldFeatured Talent
Exhibition · February 2024
ACRYLICS: Hidden Sculptural Art with A.I.R. Gallery
Our inaugural culture activation, an immersive exhibition that brought nail sculpture into a contemporary gallery setting as fine art.
TBCParticipants
TBCArtists featured
3Goals advanced
Publication · February 2024
ACRYLICS: Hidden Sculptural Art, The Book
A 300-page art history book released alongside the exhibition, recording nail sculpture as a fine art form and profiling the artists who debuted at A.I.R. Gallery.
1Book released
11Artists profiled
1Goal advanced
Event · March 2024
Beyond the Brush with Shopify
A one-day Small Business Advancement Summit at Shopify New York, presented alongside the exhibition, covering careers, brand building, wellness, and technique for nail artists and beauty entrepreneurs.
8Sessions
11Hours of programming
5Goals advanced
Event · October 2024
Kawaii World
A community activation that marked the ACRYLICS Beta v1 release and introduced artists to the platform.
TBCParticipants
TBCArtists featured
4Goals advanced
Program · 2024 – 2025
Featured Talent
Monthly features giving independent nail artists and small businesses visibility with new audiences.
TBCParticipants
TBCArtists featured
3Goals advanced
Frequently asked questions
What is a Greater Good Goal?
Greater Good Goals are VCG’s ten impact standards, each aligned to a UN Sustainable Development Goal. Every product, partnership, and program is assessed against them.
How do you decide which goals an activation contributes to?
Each activation is reviewed after it ends. A goal is counted only when the activation was designed to advance it and delivered a direct benefit, such as free education, paid work, or new visibility for artists.
Why are some figures marked TBC?
We only publish figures we can verify. Where data is still being reconciled, the figure is marked TBC and will be updated in this report.
Do you publish ACRYLICS performance figures?
Product performance figures are shared with partners and investors directly. This report focuses on program reach and outcomes.
How is Nail Networks™ funded?
Nail Networks™ is funded through sponsors, donors, and strategic partnerships, and is being formalized under fiscal sponsorship.
How can I get involved?
Artists, contributors, partners, investors, sponsors, and donors can reach us through our Contact page.
- Goal contributions are self-assessed by VCG and reviewed annually.
- Cumulative figures on the Stakeholder Relations page cover 2024 to date.
- Product performance figures for ACRYLICS are excluded from public reporting.