NYCxDESIGN Festival and Open Studios
An AR storefront and a campus-wide scavenger hunt, open to the public, during NYCxDESIGN. Brooklyn, May 2025.
Discover nail art across the campus.
As part of the NYCxDESIGN Festival and Open Studios, ACRYLICS presented an AR storefront and a campus-wide scavenger hunt open to the public.
Can you find the art?
The scavenger hunt turned the campus into an exhibition, giving visitors a hands-on way to discover nail art as they explored.
The AR storefront let visitors see and shop the work in place, while validating Web3 feature integrations for the ACRYLICS platform.
At a Glance
Nail art viewed and shopped in augmented reality.
A scavenger hunt that led visitors to the work.
Open to festival visitors.
Feature integrations tested for ACRYLICS.
Our Commitment to Social Impact
Every Nail Networks™ event is measured against our Greater Good Goals, aligned to the UN Sustainable Development Goals. Here is how NYCxDESIGN contributed.
- SDG9
Industry, Innovation and Infrastructure
Brought AR and Web3 technology to nail art discovery and retail.
- SDG11
Sustainable Cities and Communities
Opened a public, campus-wide experience during one of New York's design festivals.
- SDG4
Quality Education
A hands-on, self-guided way for visitors to learn about nail art as an art form.
- SDG17
Partnerships for the Goals
Presented within the NYCxDESIGN Festival and Open Studios.
Featured Talent
The AR storefront and scavenger hunt showcased nail art across modern and fine art mediums. Artist profiles are published in Featured Talent.
All featured talentContributors
- NYCxDESIGNCitywide design festival
- Industry City Open StudiosPublic program
- Nail Networks™Social impact program
- ACRYLICSPresenting platform
- Vision Creative GroupProducer
Social Impact Scorecard
Our Greater Good Goals scorecard tracks each program against the UN Sustainable Development Goals it serves.
| Goal | How NYCxDESIGN contributed | Status |
|---|---|---|
| SDG 9: Industry, Innovation and Infrastructure | Brought AR and Web3 technology to nail art discovery and retail. | Delivered |
| SDG 11: Sustainable Cities and Communities | Opened a public, campus-wide experience during one of New York's design festivals. | Delivered |
| SDG 4: Quality Education | A hands-on, self-guided way for visitors to learn about nail art as an art form. | Delivered |
| SDG 17: Partnerships for the Goals | Presented within the NYCxDESIGN Festival and Open Studios. | Delivered |
Campaign FAQs
- When was it held?
- During NYCxDESIGN in May 2025, as part of Open Studios programming.
- What was the scavenger hunt?
- A campus-wide hunt, open to the public, that led visitors to nail art across the campus.
- What did the AR storefront do?
- It let visitors view and shop nail art in augmented reality, and validated Web3 feature integrations for ACRYLICS.
- Where can I read more?
- The full story is in our newsroom under Social Impact.
More from Nail Networks™
Public-benefit exhibitions, workshops, and career programming for rising talent, nail artists, and small business owners in the nail and beauty industry.
