Beyond the Brush
A Small Business Advancement Summit connecting nail artists and salon owners with commerce tools. Shopify New York, 2024.
Commerce tools for the nail industry.
Presented alongside ACRYLICS: Hidden Sculptural Art, Beyond the Brush brought nail artists and salon owners to Shopify New York to connect with the commerce tools that help independent beauty businesses grow.
What does it take to build a career in beauty?
The summit's panel, Nailed It: Navigating a Career in Beauty, brought working nail artists on stage to talk through the business side of the craft.
It carried the exhibition's message off the gallery wall: nail artists are artists, and business owners who deserve the tools to grow.
At a Glance
Small Business Advancement Summit.
Navigating a career in beauty.
Hosted at Shopify New York.
Part of our first year of programming.
Our Commitment to Social Impact
Every Nail Networks™ event is measured against our Greater Good Goals, aligned to the UN Sustainable Development Goals. Here is how Beyond the Brush contributed.
- SDG8
Decent Work and Economic Growth
Connected nail artists and salon owners with commerce tools to grow their businesses.
- SDG4
Quality Education
Career and business education for working beauty professionals.
- SDG10
Reduced Inequalities
Brought independent artists into a major commerce partner's space.
- SDG17
Partnerships for the Goals
Delivered with Shopify New York.
Featured Talent
Speakers included editorial nail artist Aja Walton.
Aja Walton
Brooklyn-based editorial nail artist and essie ambassador, who spoke on the Nailed It: Navigating a Career in Beauty panel.
Contributors
- Shopify New YorkHost venue and partner
- Nail Networks™Social impact program
- ACRYLICSPresenting platform
- Vision Creative GroupProducer
Social Impact Scorecard
Our Greater Good Goals scorecard tracks each program against the UN Sustainable Development Goals it serves.
| Goal | How Beyond the Brush contributed | Status |
|---|---|---|
| SDG 8: Decent Work and Economic Growth | Connected nail artists and salon owners with commerce tools to grow their businesses. | Delivered |
| SDG 4: Quality Education | Career and business education for working beauty professionals. | Delivered |
| SDG 10: Reduced Inequalities | Brought independent artists into a major commerce partner's space. | Delivered |
| SDG 17: Partnerships for the Goals | Delivered with Shopify New York. | Delivered |
Campaign FAQs
- Where was it held?
- At Shopify New York, 131 Greene Street, in SoHo.
- Who was it for?
- Nail artists and salon owners looking to grow their businesses.
- What was the panel?
- Nailed It: Navigating a Career in Beauty, with working nail artists on stage.
- How was it connected to the exhibition?
- Beyond the Brush was presented alongside ACRYLICS: Hidden Sculptural Art at A.I.R. Gallery.
More from Nail Networks™
Public-benefit exhibitions, workshops, and career programming for rising talent, nail artists, and small business owners in the nail and beauty industry.
