Wonderland: Surreal Nail Tales
A public-benefit WebAR nail storefront featuring nail artists who are also small business owners. Industry City, Brooklyn, 2025.
Exhibition, commerce, and community in one place.
Wonderland: Surreal Nail Tales opened at Industry City as a public-benefit WebAR nail storefront, with recurring creator and small business programming throughout its run.
What if a gallery was also a storefront?
Wonderland's featured nail artists are also small business owners, from Brooklyn to San Francisco. The space gave visitors a new way to experience nail art and gave artists a storefront for their work.
Wonderland brought exhibition, commerce, and community together, part of Nail Networks™ social impact programming.
At a Glance
Featured talent from New York and across the U.S.
A public-benefit nail storefront experience.
Hosted in the Wonderland space during 7 Days of Revamp.
Ticket proceeds channeled back into local economies.
Recurring creator and small business programming
Wonderland hosted programming throughout its run, including 7 Days of Revamp: a week-long workshop series helping nail and beauty enthusiasts, entrepreneurs, and industry leaders refresh their brands, strategies, and creativity.
Our Commitment to Social Impact
Every Nail Networks™ exhibition is measured against our Greater Good Goals, aligned to the UN Sustainable Development Goals. Here is how Wonderland contributed.
- SDG8
Decent Work and Economic Growth
Gave artist-owned small businesses a storefront for their work and a direct line to customers.
- SDG9
Industry, Innovation and Infrastructure
Used WebAR to build a new kind of retail and exhibition experience for the nail industry.
- SDG4
Quality Education
Recurring workshops, including 7 Days of Revamp, shared brand, business, and creative skills.
- SDG10
Reduced Inequalities
Put independent nail artists in front of the public at the scale of a major exhibition.
- SDG11
Sustainable Cities and Communities
A public-benefit space in Brooklyn with ticket proceeds channeled back into local economies.
- SDG17
Partnerships for the Goals
Delivered on the Industry City campus with artists, small businesses, and community partners.
Featured Talent
Wonderland featured nail artists who are also small business owners, each presenting an original surreal set.
Andrea Antomattei
Illustration-trained nail technician known for playful, unexpected designs. Her Wonderland set used airbrushed black-and-white optical illusions.
Crystal Ebanks
Brooklyn nail artist behind Cryscrylics, known for sculpted, celebration-ready sets like her birthday-cake candle design.
Diann Huynh
Former MIT engineer turned nail artist, combining nail art, tech, and community. Her set reimagined Arcane's anomaly with cyberpunk textures.
Elizabeth Riggle
Founder of Sunstone Nail Studio in Washington, Pennsylvania, with backstage experience at New York Fashion Week. Her set paired porcelain textures with molten metal, chains, and beading.
Jada Obie
Self-taught acrylic artist behind Gagon Nails on Long Island. Her colorful, intentionally random set celebrates surrealism.
Katherin Calle Moreno
NYC nail artist who moved from painting canvases, vinyl records, and clothing to nails. Her set brought vintage poker night to life.
Katy Lueck
Independent, one-of-one nail artist behind Frisky Mariska, collaborating with artists and brands. Her set unfolded a surreal, mixed-media dreamscape.
Kayla Collins
New Jersey nail artist whose set imagined the stories children tell about where they came from.
Makala Scudder
Brooklyn jewelry designer and mixed-media nail artist behind Dawnda Lourdes. Her vibrant set used abstract materials.
Mia Jenae
Nail artist and creator whose sets Clarity through Chaos and Beneath the Surface explore symbolism and optical illusion.
Morningstar Bazan
San Francisco artist and owner of Star of All Trades, working in colored-acrylic 3D art and mixed media inspired by Alice in Wonderland and Labyrinth.
Munah Nagbe
Self-taught nail artist behind Fine Geh Glam, creating 90s-inspired, jewel-heavy sets. Her set drew on the Royal Cards & Fables theme.
Rosa Vargas
Licensed nail educator in New York and Florida, featured in Nails Magazine, NailPro, and Nail It!, with competition and Miami Fashion Week experience.
Samantha Matias
Miami artist behind Nails From The Trap, sharing experimental designs and tutorials. Her set fused trippy 3D, thermal, and vortex effects.
Stacey Beckett
Brooklyn artist behind Amaraci, combining fine art and illustration with surrealism in wild, one-of-a-kind sets.
Contributors
- Industry CityHost campus, Brooklyn
- Wonderland featured talentNail artists and small business owners
- 7 Days of Revamp hostsWorkshop leads
- Nail Networks™Social impact program
- ACRYLICSPresenting platform
- Vision Creative GroupProducer
Social Impact Scorecard
Our Greater Good Goals scorecard tracks each exhibition against the UN Sustainable Development Goals it serves.
| Goal | How Wonderland contributed | Status |
|---|---|---|
| SDG 8: Decent Work and Economic Growth | Gave artist-owned small businesses a storefront for their work and a direct line to customers. | Delivered |
| SDG 9: Industry, Innovation and Infrastructure | Used WebAR to build a new kind of retail and exhibition experience for the nail industry. | Delivered |
| SDG 4: Quality Education | Recurring workshops, including 7 Days of Revamp, shared brand, business, and creative skills. | Delivered |
| SDG 10: Reduced Inequalities | Put independent nail artists in front of the public at the scale of a major exhibition. | Delivered |
| SDG 11: Sustainable Cities and Communities | A public-benefit space in Brooklyn with ticket proceeds channeled back into local economies. | Delivered |
| SDG 17: Partnerships for the Goals | Delivered on the Industry City campus with artists, small businesses, and community partners. | Delivered |
Campaign FAQs
- Where and when was it held?
- At Industry City in Brooklyn, New York, in 2025.
- What is a WebAR storefront?
- A storefront experience that runs in a phone's web browser with augmented reality, so visitors could explore and shop nail art without downloading an app.
- Who was featured?
- Nail artists who are also small business owners. Meet them under Featured Talent on this page.
- Where did ticket proceeds go?
- Nail Networks™ exhibitions channel ticket proceeds back into local economies.
- How can I take part in the next one?
- Subscribe to our newsletter for ticket releases and artist submission windows, starting with Nails Set the Weak Free.
More from Nail Networks™
Public-benefit exhibitions, workshops, and career programming for rising talent, nail artists, and small business owners in the nail and beauty industry.
